Week 28 of 2008 trading brought volatility back to the market with major swings. Examine the following year-to-date performance.

Apple	NASDAQ	S&P 500	Dow Jones
-9.35%	-11.71%	-13.67%	-14.27%

Now, compare that performance to the AppleOption Portfolios!

AppleOption Short-Term Portfolio (STP)
      Started the January 2008 with $10,000
      Current portfolio value $13,770.95 (after commission/fees)
      Year-to-Date Gain 37.7%

AppleOption Long-Term Portfolio (LTP)
      Started the January 2008 with $25,000
      Current portfolio value $26,097.64 (after commission/fees)
      Year-to-Date Gain 4.3%

AppleOption Auto-Trade Portfolio (ATP)
      Started the June 2008 with $10,000
      Average Percentage Gain per Trade: 18.9%
      Performance since Inception: 100% Winning Trades
      Number of Open Trades: 3

Members can view all current portfolio holdings by viewing the Members-Only Page then selecting the Account View: Current Portfolio.

If you are not yet a member of AppleOption, sign-up today and discover how we trade. We’ll teach you by showing all of our portfolio trades in real-time. Join AppleOption Now!
 

Weekly Review of Portfolio Trades
     

AppleOption Short-Term Portfolio

The STP started the week by rolling our Puts during an early week rally. The trade modification goals posted for Tuesday’s trading never filled as they were a little too optimistic. During Thursday’s sell-off the STP was able to sell puts. Then finally during one of the bottoms on Friday we were able to buy back callers. All in all, the week improved the portfolio by $500.

AppleOption Long-Term Portfolio

Another patient week for this portfolio brings us within 5-days of option expiration. We did buy back one of the callers for profit on Friday. This portfolio improved it’s balance by $1,300.

AppleOption Auto Trade Portfolio

The ATP continued fantastic trading this week! We closed trade 6 & 7 down on Tuesday at even ($36 dollar gain). Then on Wednesday locked in a 58.3% profit on trade 8 which only lasted 4 days. Friday provided a 26-min day-trade which produced a 20% profit early in the morning. The ATP then opened a new trade with the same position traded earlier in the day $0.15 above the low of the day. We close the week with three open positions. We should be able to take one quick gain early next week, the other two will be held to till after the financial sector finishes earnings. The portfolio maintained a 100% winning trade status with an average gain of 18.9%.

There is a lot of excitement about our newest portfolio. The AppleOption Auto Trade Portfolio (ATP) is offered through ThinkorSwim. Investors interested in following the AppleOption Auto Trade Portfolio will need to open a ThinkorSwim brokerage account as well as need an active AppleOption Membership. After both of these are set-up, then investors will be ready to activate the auto-trading service through ThinkorSwim. Each trader determines his/her individual risk tolerance by selecting a specific allocation type. For more information please refer to the AppleOption Auto-Trade Portfolio (ATP) page.

 
Technical Apple Review
     
  

Key Reference Points:
5-EMA: $174.31
20-EMA: $175.07
50-MA: $180.38
200-MA: $164.38
1st Resistance: $178.90 - triple
2nd Resistance: $187.80 - triple
1st Support: $161.80 - double
2nd Support: $148.70 - double

This week marked the beginning of Apple’s next rally. The bears have done everything they can to sell-off this stock all the way down to the 200-MA in the last few weeks. Meanwhile, Apple brought the iPhone 3G to the market on Friday. Again another record sell-out, except this time it wasn’t “just” the US, multiple other countries also sold-out. Next Friday Google announces earnings, then the following Wednesday Apple. The “proof is in the pudding,” Apple fundamentally is solid and they have fantastic sales and growing market share. The next two weeks will prove how strong the rally will be.

     
Up-Coming Earning Reports:

Apple will announce Quarter 3 earnings on July 24 (after July option expiration).

View which other companies releasing earnings next week

Monday, July 14th
    - Genentech - DNA
    - M&T Bank - MTB
Tuesday, July 15th
    - Charles Schwab - SCHW
    - Johnson & Johnson - JNJ
    - US Bancorp - USB
    - Intel - INTC
Wednesday, July 16th
    - Downey Fincl - DSL
    - Wells Fargo - WFC
    - eBay - EBAY
Thursday, July 17th
    - Bank of NY - BK
    - Coca-Cola - KO
    - Ford Motor - F
    - JP Morgan Chase - JPM
    - TD Ameritrade - AMTD
    - Capital One - COF
    - Google - GOOG
    - IBM - IBM
    - Merrill Lynch - MER
    - Microsoft - MSFT
Friday, July 18th
    - Citigroup - C
    - Honeywell - HON
    - Schlumberger - SLB

Notice the shear number of financial companies that will be reporting earnings next week. GE brought good news to the market Friday. Q2 profits fell but met expectations. “We believe we had a solid performance in a tough environment,” GE Chief Executive Jeff Immelt said in the conference call. They proceeded to provide flat to 5% upward guidance. GE is a major financial company, and thus paves the way for all other financial stocks to lead us out of the recent sell off. Major market direction will be determined next week.

     
Analysis Reports:

No new changes in July yet.

     
Apple News:

Everything focused on the iPhone 3G release on Friday, which sold-out all across the world.

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