Week 32 of 2008 trading displayed a huge rally for Apple stock! Examine the following year-to-date performance.

Apple	NASDAQ	S&P 500	Dow Jones
-17.11%	-7.53%	-10.6%	-10.26%

Now, compare that performance to the AppleOption Portfolios!

AppleOption Short-Term Portfolio (STP)
      Started the January 2008 with $10,000
      Current portfolio value $8,965.23 (after commission/fees)
      Year-to-Date Loss -10.4%

AppleOption Long-Term Portfolio (LTP)
      Started the January 2008 with $25,000
      Current portfolio value $20,030.97 (after commission/fees)
      Year-to-Date Loss -19.8%

AppleOption Auto-Trade Portfolio (ATP)
      Minimum Allocation: $1,500 per trade or max of 12.5% of account value
      Minimum Account Value: $12,000 provides 8 allocations
      Average Percentage Gain per Trade: 15.2%
      Performance since Inception: 75% Winning Trades
      Number of Open Trades: 1

** Members can view all current portfolio holdings by viewing the Members-Only Page then selecting the Account View: Current Portfolio.

If you are not yet a member of AppleOption, sign-up today and discover how we trade. We’ll teach you by showing all of our portfolio trades in real-time. Join AppleOption Now!
 

Weekly Review of Portfolio Trades
     

AppleOption Short-Term Portfolio

The STP was the most active portfolio this week as we sought to slowly increase our leverage against our callers. We are positioned nicely heading into option expiration week. This week we posted trade updates by day the order was placed. Click here to learn more about the trades placed on Monday, Tuesday, Wednesday, Thursday, and Friday.

AppleOption Long-Term Portfolio

The LTP had little to do this week. Our Theta is high and we are patiently waiting to collect premium as we head into the option expiration week! The LTP did place one trade which is an adjustment to our out-of-the-money LEAPS.

AppleOption Auto Trade Portfolio

The ATP had a fantastic week! We opened 3 trades and have already closed 2 of them down for profit. The first profitable trade this week was opened on Monday and closed on Tuesday for a 19.2% gain. The second trade was opened Wednesday before the close and sold Thursday at the open for a quick 16.6% gain. The third trade which is currently open was taken on Friday after Apple’s enormus rally this week. The ATP continues to maintain a 75% winning trade average, with an average trade gain of 15.2%!

There is a lot of excitement about our newest portfolio. The AppleOption Auto Trade Portfolio (ATP) is offered through ThinkorSwim. Investors interested in following the AppleOption Auto Trade Portfolio will need to open a ThinkorSwim brokerage account as well as need an active AppleOption Membership. After both of these are set-up, then investors will be ready to activate the auto-trading service through ThinkorSwim. Each trader determines his/her individual risk tolerance by selecting a specific allocation type. For more information please refer to the AppleOption Auto-Trade Portfolio (ATP) page.

 
Technical Apple Review
        

Key Reference Points:
5-EMA: $164.00
20-EMA: $163.92
50-MA: $171.90
200-MA: $164.23
1st Resistance: $178.30 - triple
2nd Resistance: $187.70 - single
1st Support: $161.70 - triple
2nd Support: $152.70 - single

     
Up-Coming Earning Reports:

Apple will announce Quarter 4 earnings on Wednesday October 22.

View which other companies releasing earnings next week

Monday, Aug 11th
    - McDermott - MDR

Tuesday, Aug 12th
    - NVIDIA - NVDA

Wednesday, Aug 13th
    - Deere - DE

Thursday, Aug 14th
    - Wal-Mart - WMT
    - Autodesk ADSK
    - Wal-Mart - WMT

Friday, Aug 15th
    - Abercrombie - ANF

     
Analysis Reports:

None yet for August

Week 31 of 2008 trading brought the introduction of a new Trade Alert system. Examine the following year-to-date performance.

Apple	NASDAQ	S&P 500	Dow Jones
-13.26%	-19.75%	-13.13%	-13.47%

Now, compare that performance to the AppleOption Portfolios!

AppleOption Short-Term Portfolio (STP)
      Started the January 2008 with $10,000
      Current portfolio value $7,665.31 (after commission/fees)
      Year-to-Date Loss -23.4%

AppleOption Long-Term Portfolio (LTP)
      Started the January 2008 with $25,000
      Current portfolio value $19,242.50 (after commission/fees)
      Year-to-Date Loss -23.0%

AppleOption Auto-Trade Portfolio (ATP)
      Minimum Allocation: $1,500 per trade or max of 12.5% of account value
      Minimum Account Value: $12,000 provides 8 allocations
      Average Percentage Gain per Trade: 14.8%
      Performance since Inception: 71.4% Winning Trades
      Number of Open Trades: 0

** Members can view all current portfolio holdings by viewing the Members-Only Page then selecting the Account View: Current Portfolio.

If you are not yet a member of AppleOption, sign-up today and discover how we trade. We’ll teach you by showing all of our portfolio trades in real-time. Join AppleOption Now!
 

Weekly Review of Portfolio Trades
     

AppleOption Short-Term Portfolio

The STP has ended up with quite a few positions this month! The Q3 earnings were not favorable to this portfolio and for the second time this year find the portfolio negative. Patiences and skillful trading will help us maneuver out of this unfortunate situation.

AppleOption Long-Term Portfolio

The LTP had no action over the last week. The portfolio currently has 5 long calls which have been completely sold against. The theta decay is working in our favor while we wait for this month’s option expiration.

AppleOption Auto Trade Portfolio

The ATP closed on trade last week for a 3-day 14.0% gain. This trade maintains the average trade gain of 14.8% and a winning trade percentage of 71.4%.

There is a lot of excitement about our newest portfolio. The AppleOption Auto Trade Portfolio (ATP) is offered through ThinkorSwim. Investors interested in following the AppleOption Auto Trade Portfolio will need to open a ThinkorSwim brokerage account as well as need an active AppleOption Membership. After both of these are set-up, then investors will be ready to activate the auto-trading service through ThinkorSwim. Each trader determines his/her individual risk tolerance by selecting a specific allocation type. For more information please refer to the AppleOption Auto-Trade Portfolio (ATP) page.

 
Technical Apple Review
        

Key Reference Points:
5-EMA: $158.41
20-EMA: $164.57
50-MA: $174.04
200-MA: $164.56
1st Resistance: $161.70 - triple
2nd Resistance: $169.80 - single
1st Support: $148.80 - double
2nd Support: $142.60 - single

     
Up-Coming Earning Reports:

Apple will announce Quarter 4 earnings on Wednesday October 22.

View which other companies releasing earnings next week

Monday, Aug 4th
    - Fannie Mae - FNM
    - Toyota Motor - TM
Tuesday, Aug 5th
    - ADA-ES - ADES
    - Weyerhaeuser - WY
Wednesday, Aug 6th
    - Freddie Mac - FRE
Thursday, Aug 7th
    - Blockbuster - BBI
Friday, Aug 8th
    -

     
Analysis Reports:

None yet for August

Not only is the iPhone 3G twice as fast and twice as thin, AT&T has revealed that despite short supply of iPhones, the new iPhone 3G is sales are twice that of the first phone!

“The Apple iPhone 3G is a dramatic example of this transformation. In the days following our exclusive U.S. launch of this new device, powered by the nation’s fastest 3G wireless network, customer response has been everything we had anticipated and more. This strengthens our wireless business, and it reinforces our positive view of the opportunities ahead for AT&T and the industry.” Stepheson stated.

12 days have passed since the iPhone 3G began selling. The phones have been in limited supply do to amazing damand. Apple announced that on August 22nd, the iPhone 3G will be launching in 20 additional contries.

Steve Ballmer the CEO of Microsoft sent a memo to all employees detailing an update in the companies strategy. Ballmer mentions Apple’s recent success and that the company will attempt to compete dirrectly with Apple.

WHAT? Is he really implying that the company hasn’t been trying to compete with Apple the last 5-10 years? It may seem funny to but take a look at the Zune, a complete rip off of the iPod. Or take a look at Vista, a windows attempt to steal features from Mac OS X. And now, Microsoft is announcing they plan to rip-off the iPhone by producing their own mobile phone with an “end-to-end experience.”

Microsoft might have the current corporate market cornered… with Windows and Office. But the thing they are forgetting is the current generation in school: be it elementary, high school, college or grad school. These students will become the new wave of employees that know and love Apple. It won’t take more than 5-10 years for Mac OS to become a mainstay in the corporate center as these grads bring new ideas to the workforce.

Microsoft, may not fell like they are behind… but they are quickly about to realize that they lost the game before they began playing!

Below are a few specific comments by Ballmer:

Apple: In the competition between PCs and Macs, we outsell Apple 30-to-1. But there is no doubt that Apple is thriving. Why? Because they are good at providing an experience that is narrow but complete, while our commitment to choice often comes with some compromises to the end-to-end experience. Today, we’re changing the way we work with hardware vendors to ensure that we can provide complete experiences with absolutely no compromises. We’ll do the same with phones—providing choice as we work to create great end-to-end experiences.